Ethica Care

Who:
Ethica Care
What:
A brochure
When:
May 2021

I was approached by Ethica Care to write the copy for a 1500-word brochure.

The brochure was being produced to demonstrate the care they provide to people that live with a learning disability.

Sometimes you get a gig that comes with a moral responsibility – relatives might choose the company for their loved ones based on what you write, y’know? And that adds a different dimension to what you do.

I definitely felt that when doing this brochure. So I got in my own head and imagined it was me making a decision for my loved one. That made it personal and it made it a privilege to write.

Here’s some of the end result.


 

Main header

Do what you love. We’ll help with the rest.

Subheader

Ethica provide support and care to help you live a happy and independent life.

Header one

It’s all about you

Body one

You’re unique, and so is the support you need. We’ll help you design a personalised
plan that you’re at the heart of.

Header two

You’ve got a friend in me

Body two

When you decide on a plan, we’ll do our very best to match you with a support worker that has similar interests to you. They’re not just there as highly-trained workers, providing physical support. They’re friends to lean on, too.

Header three

The choice is yours

Body three

The support we provide is about you, your freedom of choice and doing what is right for you. We’ll just help you along the way.

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Cola Bottle Content 2021

All rights reserved which means don’t copy my stuff or designs please 😁