The Social Desk

The Social Desk
May 2021

Liverpool-based web-design agency, The Social Desk, approached me to write the copy for a website they were working on.

The website was for a care-home group offering respite and longterm residency to older ones. Similar to the homecare brochure I wrote (also in my portfolio), this was a job that could directly impact someone’s wellbeing. So I felt an ethical responsibility to make sure I conveyed the right message in a warm and endearing tone – something that came across to me when speaking with staff.

Here’s a snippet.

Homes that pass the ‘Mum test’

A little bit more about Allandale

The ‘Mum test’ is the gold standard amongst the care community. It requires carers to consider whether they would be happy for someone they love to experience the care they’re providing to someone you love.

As residents and relatives will tell you, staff at both homes pass the test with flying colours.

It’s the willingness of our wonderful carers to go the extra mile in building a rapport with residents and families that sets us apart. That’s what we’ve been doing for over 50 years – and it’s what we’ll do for you or your loved one.

Other Projects

Family and social


HANK is a service run by Dads for Dads, providing advice, online sessions and in-person classes. I wrote their website and Facebook page.


Full website copy

Telford-based letting agency Habitat were after a complete website copy overhaul to reflect their warm and approachable business manner.

Food and drink

Product descriptions

Independent drinks merchants, Moonshine and Fuggles, were referred to me to write product descriptions for their extensive range of bevvies. I love this sort of ‘front-line’ copywriting.

Residential care

Full website copy

Liverpool-based web-design agency, The Social Desk, approached me to write the copy for the residential home website they were working on.

Click fraud prevention


Click Fraud Prevention supremos Lunio approached me to join their team on a freelance basis writing articles for their website.

Cola Bottle Content 2021

All rights reserved which means don’t copy my stuff or designs please 😁