The Social Desk

The Social Desk
May 2021

Liverpool-based web-design agency, The Social Desk, approached me to write the copy for a website they were working on.

The website was for a care-home group offering respite and longterm residency to older ones. Similar to the homecare brochure I wrote (also in my portfolio), this was a job that could directly impact someone’s wellbeing. So I felt an ethical responsibility to make sure I conveyed the right message in a warm and endearing tone – something that came across to me when speaking with staff.

Here’s a snippet.

Homes that pass the ‘Mum test’

A little bit more about Allandale

The ‘Mum test’ is the gold standard amongst the care community. It requires carers to consider whether they would be happy for someone they love to experience the care they’re providing to someone you love.

As residents and relatives will tell you, staff at both homes pass the test with flying colours.

It’s the willingness of our wonderful carers to go the extra mile in building a rapport with residents and families that sets us apart. That’s what we’ve been doing for over 50 years – and it’s what we’ll do for you or your loved one.

Other Projects

Renewable energy

Case study

Stevenage-based solar-panel supremos Climateshield needed a case study to showcase their handiwork on a local project.

Family and social


HANK is a service run by Dads for Dads, providing advice, online sessions and in-person classes. I wrote their website and Facebook page.

Keywords and SEO


This was my first ever paid gig as a copywriter so it had to be in here! The client wanted a blog that’d feature as part of a series of articles on their website covering the ins and outs of SEO.



I was approached by Ethica Care to write a 1500-word brochure. The brochure was being produced to demonstrate the care they provide to people that live with a learning disability.


Full website copy

Telford-based letting agency Habitat were after a complete website copy overhaul to reflect their warm and approachable business manner.

Cola Bottle Content 2021

All rights reserved which means don’t copy my stuff or designs please 😁