What does this gorgeous bottle from Puglia have to do with a famous TV ad from the 80s about milk? My Primitivo wine review reveals all!

I used to live in Accrington, the town made famous by two young scousers, milk and Ian Rush.

But if people asked where I lived, I’d say ‘oh about 40 mins from Manchester’, for fear of the above intro being repeated back to me like I’d never heard it before, or an Alan Partridge-esque melt pestering me to repeat it in my Liverpool accent so he could turn unnecessarily hysterical.

One night, after a couple of beers in the town centre, me and a few lads fancied a Maccies.

But the main restaurant (feels weird calling Maccies a restaurant, happy to be corrected there) was closed, with only the Drive-Thru open for business.

And they wouldn’t let us order without being in a car.

So what do you do?

You call Max Taxis, that’s what you do.

“Where to, lads?”

“Just thru the Drive-Thru please, mate.”

“And where after?”

“Nowhere, not going home yet, just the Drive-Thru.”

“Ok, jump in.”

I’d argue that was possibly the best four quid I’ve ever split four ways.

Primitivo – perfect with penne all’arrabbiata

If you read my reviews, you’ll notice I spent a little more than usual on this wine recommendation.

But sometimes, paying extra is worth it. As demonstrated by our midnight Maccies run.

🍇 Grape: Primitivo

🇮🇹 Origin: Puglia, Italy

🇬🇧 Supermarket: Booths (soz if there isn’t one by you)

💷 Price: £8.29 (15% off)

This one is inky and intense, rustic but rounded with that touch of black fruit sweetness you’d expect from a wine soaked in Tuscan sunshine. It’s wonderful with a tomato-based pasta dish.

And it’s up there in my top 10 wines this year.

⭐⭐⭐⭐ 4/5

Thanks for reading my Primitivo wine review! Follow me on Instagram and LinkedIn for more of the same as well as food pairings and loads of other wine-related stuff.