Oct/Nov 2021

Automata are a deep-tech robotics company, specialising in laboratory automation technology.

As the name suggests, it was quite a cerebral job, this one. I mean, copy is hard anyway but this subject matter wasn’t the easiest to get around at first.

Anyway, I did in the end. I was hired as an extension of their launch team for about seven weeks and it was a really immersive, intense but super enjoyable experience working on stuff that actually changes lives in the real world. I say real world because sometimes the ad one isn’t.

Snippets below. Full whack at I even got a nice recommendation for this one, here.

Other Projects

Family and social


HANK is a service run by Dads for Dads, providing advice, online sessions and in-person classes. I wrote their website and Facebook page.


Full website copy

Telford-based letting agency Habitat were after a complete website copy overhaul to reflect their warm and approachable business manner.

Food and drink

Product descriptions

Independent drinks merchants, Moonshine and Fuggles, were referred to me to write product descriptions for their extensive range of bevvies. I love this sort of ‘front-line’ copywriting.

Residential care

Full website copy

Liverpool-based web-design agency, The Social Desk, approached me to write the copy for the residential home website they were working on.

Click fraud prevention


Click Fraud Prevention supremos Lunio approached me to join their team on a freelance basis writing articles for their website.

Cola Bottle Content 2021

All rights reserved which means don’t copy my stuff or designs please 😁