Advertising
Ad concepts
Some tongue-in-cheek ad concepts I came up with for a…shall we say, renowned?…shower gel.
Cola Bottle Content 2021
All rights reserved which means don’t copy my stuff or designs please 
Cola Bottle
Content
Menu
Automata
Who:
Automata
What:
Website
When:
Oct/Nov 2021
Automata are a deep-tech robotics company, specialising in laboratory automation technology.
As the name suggests, it was quite a cerebral job, this one. I mean, copy is hard anyway but this subject matter wasn’t the easiest to get around at first.
Anyway, I did in the end. I was hired as an extension of their launch team for about seven weeks and it was a really immersive, intense but super enjoyable experience working on stuff that actually changes lives in the real world. I say real world because sometimes the ad one isn’t.
Snippets below. Full whack at https://automata.tech. I even got a nice recommendation for this one, here.
Other Projects
Family and social
Website
HANK is a service run by Dads for Dads, providing advice, online sessions and in-person classes. I wrote their website and Facebook page.
Food and drink
Product descriptions
Independent drinks merchants, Moonshine and Fuggles, were referred to me to write product descriptions for their extensive range of bevvies. I love this sort of ‘front-line’ copywriting.
Click fraud prevention
Blogs
Click Fraud Prevention supremos Lunio approached me to join their team on a freelance basis writing articles for their website.
Robotics
Full website copy
Automata are a deep-tech robotics company, specialising in laboratory automation technology. I wrote their new website for the brand relaunch.